Senior Media Buyer

We’re Hiring….

…. Are you passionate about the pulse and dynamics of digital spaces? Do you know how to analyze trends and spot the potential in online advertising? We seek a seasoned Senior Media Buyer with a keen eye for detail and a strategic mindset to plan, manage, and boost advertising campaigns.

Here's what you'll get to do:

• Media Planning & Execution:

• Develop and execute comprehensive paid media strategies across various channels, primarily focusing on E-commerce platforms.

• Drive ROI through effective budget management, bid optimization, and audience targeting.

• Paid Media Channel Expertise:

• Demonstrate expertise in managing paid ads across various channels, including Google Ads, Meta Ads, Linkedin Ads, TikTok, and Snapchat.

• Stay up-to-date on industry trends and algorithm changes to optimize campaign performance continually.

• E-commerce Specialization:

• Utilize in-depth knowledge of E-commerce Campaign types such as Google Shopping ads, Meta Catalog, and other related campaigns.

• Use best practices to enhance campaign effectiveness, in addition to all related platforms such as Google Merchant Center and Meta Catalog Setup.

• Collaborate with the marketing team to align paid media efforts with overall E-commerce goals.

• Conversion Tracking and Analytics:

• Set up and optimize the conversion tracking system on Google Tag Manager for all platforms and channels to measure and analyze campaign performance effectively.

• Provide insightful reports on key performance indicators (KPIs) and make data-driven improvement recommendations.

• Collaboration:

• Work closely with cross-functional teams, including creative, content, and analytics, to ensure cohesive and integrated marketing campaigns.

• Collaborate with external partners and vendors to explore new opportunities and technologies.

You're a perfect fit if you have:

• Experience:

• Minimum of 5 years of proven experience in performance media buying agency, focusing on E-commerce.

• Channel Mastery:

• Proficiency in managing paid campaigns on Google Ads, Meta Ads, Tiktok Ads, Snapchat Ads, and other Programmatic channels would be a Plus.

• Demonstrated success in driving sales and revenue growth for E-commerce businesses.

• Conversion Tracking:

• Experience setting up and optimizing conversion tracking systems for accurate campaign measurement through Google Tag Manager.

• Analytical Skills:

• Strong analytical skills with the ability to interpret data and trends to inform strategic decisions.

• Able to use Google Analytics and Google Data Studio for reporting.

• Experience with Hotjar and MC is a plus.

• Communication:

• Excellent communication skills, both verbal and written.

• Innovation:

• Proven ability to think creatively, identify opportunities for innovation, and stay ahead of industry trends.

If this sounds like you, Send your CV/portfolio to careers@thescarabstudio.com and write “Senior Media Buyer” in the email subject.