Setting up a business in 2024 may seem daunting with all the impactful economics and business aspects quickie shifts. Still, it can be an exciting and rewarding journey with the right approach and practice. According to the Global Entrepreneurship Monitor, approximately 582 million people own businesses. This number is expected to surge in 2024, given the evolving business terrain and the rise of digital entrepreneurship.

In the following blog, we'll look into the crucial aspects of setting up a business, including financing, product development and launch, marketing, and partnerships. We'll also highlight global trends and technological developments that could impact the business world in 2024.

AI is no longer a future concept; it's here, a reality and transforming how businesses strategize and operate. Integrating generative AI into business strategies or even creating one has become increasingly common and imperative for companies seeking to maintain a competitive edge or start a new market.