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AI vs. Humanity: Why the Battle is Not What You Think
As technology evolves, the possibility of artificial intelligence (AI) replacing human beings is becoming a hot topic of debate. While artificial intelligence has undoubtedly advanced in recent years, the notion that technology would eventually replace people is questionable and ignores the essence of what makes us human.

Lateral Thinking: Unlocking Creativity and Innovation
Have you ever faced a problem that seemed impossible to solve? Or have you ever felt stuck in a creative rut, unable to generate new ideas? If so, Lateral thinking may be just what you need.

Scoring Big for Your Country: How Soccer Legends Shape Your Nation’s Brand Identity
Saudi Arabia witnessed a powerful transformation recently. One that took motion the second Christiano Ronaldo stepped into the country. The kingdom and its citizens have been inspired by Cristiano Ronaldo's decision to relocate from Manchester United to Saudi Arabia and play for Al-Nassr in the Saudi Arabian League. The presence of a soccer player of Ronaldo's caliber has sparked interest and rekindled passion for the sport while also serving as a reminder of what can be accomplished through a hefty cheque, perseverance, and the assistance of a great branding strategy.

Navigating 2023's Social Media Trends: A Business Blueprint
In today’s social media trends, 2023 has proven to be a year of significant transformation. Big and small businesses have had to pivot and adapt to emerging trends to ensure they remain competitive. Understanding these developments is not just a know; it's essential for any company looking to harness the power of digital platforms. In this blog, we'll dive into the most influential social media trends of 2023, their impacts on businesses, and actionable strategies to capitalize on them.

What is White Arabic, and How it Contributes to Brand Identity?
The Arabic language is 2,500 years old. It comes second on the top 10 list of most difficult languages to learn worldwide as the direct runner-up to Mandarin. Standard Arabic is the original language and probably the one on that list; there are over 25 other dialects of Arabic. That is the main reason why it is rare nowadays to find any native speakers in Arabic-speaking countries that actually speak (Standard Arabic).

Advertising and Artvertising
Our beloved Egypt falls under a major fallacy. A glitch in the matrix. No, I'm not talking about street cats. What I'm talking about is something, or should I say someone in particular: The Artist; if you're in the creative industry, you have probably met your fair share of the artist.

Best Practices for Creating A Style Guide For Your Brand
A brand style guide is a document that includes the rules and brand guidelines for how to use the brand's identity in various media. It can be used by your team working under your brand's name through any communication or advertising channels.

6 Simple Steps to Define Your Brand Tone of Voice
Your brand’s tone of voice is one of the most important things to consider when creating or revamping your company’s brand identity. It’s the foundation for everything else — from your logo to your website to the way you answer customer service calls.